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Health Aid

(Case Study)

My role for this project was UX designer. My goal was to create a visually engaging healthcare app that prioritizes user experience and seamless interaction. I focused on integrating personalized health information, innovative tools, and expert guidance through intuitive design. By utilizing calming blues that inspire trust, energizing greens that evoke vitality, and warm oranges that convey a sense of community support. I aimed to visually empower users to make informed choices and take charge of their health by creating a digital space that makes personalized health management accessible, engaging, and visually inspiring—a journey toward a healthier, happier life.

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Skills Used

Storyboarding

This helped identify how users would access personalized health information, navigate tools, and engage with expert guidance, allowing you to pinpoint potential friction points or opportunities for a smoother experience.

Illustrator

Leveraged Illustrator to design custom icons, symbols, and other vector graphics that visually represented health-related concepts in the app. These elements ensured clarity and made navigation intuitive, contributing to a seamless user experience.

Personas

Personas allowed me to empathize with users' specific challenges and goals, helping me design features that addressed their unique concerns. This led to more intuitive navigation, personalized content, and accessible tools that aligned with users’ needs.

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Photoshop

Used Photoshop to enhance and optimize images, ensuring they were consistent with the app’s visual tone. This included adjusting colors to match the brand’s calming and energizing palette, as well as preparing visuals for backgrounds, banners, and promotional content.

Paper Prototypes

Used paper prototypes to quickly sketch out initial ideas for the app’s layout, user flows, and interface design. This allowed me to test and refine concepts early in the design process without committing to digital formats, making it easy to iterate based on feedback.

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Figma

Utilized Figma to create high-fidelity wireframes and interactive prototypes, focusing on intuitive navigation, seamless interaction, and visually engaging layouts. I tested and refined user flows based on insights gained from initial paper prototypes and personas.

© 2024 by Jacqueline Morales. Powered and secured by Wix

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